# Dutch Fluency — Affiliate Brand Kit (accurate, 2026-07)

## Product
**Dutch Fluency** helps expats and NT2 learners practice real Dutch every day.
Founder: Rick. Domain: dutchfluency.com

**Tagline (NL):** Spreek Nederlands, zelfs als je twijfelt.  
**Tagline (EN):** Speak Dutch, even when you doubt yourself.

## Live pricing (source of truth: website /pricing)
| Plan | Monthly list | Notes |
|------|--------------|-------|
| Fluency (TOOLS_SUITE) | €19/mo | Full practice dashboard: podcasts, Dagboek, speaking, reading, games, XP |
| Immersion (COMPLETE) | €29/mo | Fluency + personal daily podcast + WhatsApp buddy Luuk + welcome call |
| Free trial | 7 days | On paid plans; **not commissionable** until first successful paid charge |
| Founder lock-in | 50% off for life if signed before campaign deadline | Commission is 30% of **what the member actually pays** |

Not commissionable: coaching packages, bootcamps, books, enterprise/teams contracts, free trials, refunded invoices.

## Brand colors (CSS tokens)
| Name | Hex | Use |
|------|-----|-----|
| Navy | `#0F3460` | Primary text, dark sections |
| Navy light | `#1a4a80` | Hover / gradients |
| Orange | `#FF6B35` | CTAs, energy |
| Orange hover | `#e85a25` | CTA hover |
| Gold | `#FFD93D` | Highlights |
| Lemon | `#FFFACD` | Soft backgrounds |
| White | `#FFFFFF` | Cards |
| Body text | `#2d2d2d` | Paragraphs |

## Logo rules
1. Use the tulip mark from `logos/dfl-logo-tulip.png` (canonical).
2. Clear space: at least 25% of logo height on all sides.
3. Do not stretch, recolor, add outlines, or put on busy photos without a solid plate.
4. Prefer navy, white, or lemon backgrounds.
5. Do **not** invent fake “Dutch Fluency official” accounts. Always disclose #ad / #affiliate where required.

## Voice
- Warm, direct, practical. Dutch/English mix is OK for Dutch audiences.
- No false claims (“fluent in 7 days”, “government approved”, etc.).
- No em-dashes in social captions. Use periods, commas, colons.
- Prefer authenticity: what you actually use or recommend.

## Affiliate commercial terms (program)
- Commission: **30%** of paid Fluency/Immersion invoices for **12 months** of that member’s paid life
- Cookie: **90 days** (last click wins before first payment)
- **Payout hold: 90 days after each successful paid invoice** (anti-abuse / refund window)
- Minimum payout: **€25** available balance
- Self-referrals: blocked
- Brand keyword bidding: forbidden
- Refunds: commission reversed
- Apply: https://www.dutchfluency.com/affiliates  
- Dashboard: https://www.dutchfluency.com/affiliates/dashboard  

## Contact
affiliates@dutchfluency.com · rick@dutchfluency.com
